BlueSkyDirect is a collaborative effort by Susan Lichtenwalner, Jim Gaboury and Lynn Ferrin who serve as Principals of the firm. With over seventy years of combined expertise in the Direct Marketing field, both Client-side and as Consultants, we harbor extensive experience in all aspects of the Direct Marketing process, with a primary concentration on multi-media and creative elements.
As a result of our experience in managing small, start-up company marketing requirements through to complex, $100 million multi-media advertising campaigns, we have a proven track-record in how to identify, evaluate, implement and analyze key Direct Marketing principles and strategies that lead to consistent, profitable growth.
- Use of DM principles to optimize leads/sales for multiple distribution channels
- Enhanced brand exposure via substantial media rate discounts
- Strategic planning through to tactical implementation and backend analysis
- Budget adherence and management
- Multi-media negotiation
- Creative development and execution
- Project administration
